Radio Sets Eyes on Podcast Profit

Less than a year after podcasting caught the public imagination, the radio industry is beginning to wake up and smell the money.

Earlier this month, talk-show host Rush Limbaugh began offering podcasts of his shows for $50 a year, and competitors like The Dr. Laura Schlessinger Program may follow his lead. Meanwhile, commercial and public radio stations are trying to figure out where they fit in the podsphere and how they can make a buck by filling up your MP3 player.


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