입소문 마케팅이 실패하는 가장 큰 이유는?

진실이 아니다　70.7%

• #1 - Being inauthentic   70.7%
• #2 - Not creating two-way dialogue  51.2%
• #3 - Lieing about identity i.e. fake blogging 51.2%
• #4 - Not measuring what happens  46.3%
• #5 - Not having a strategy   43.9%
• #6 - No links to achieving business objectives 26.8%
• #7 - Not changing company practice as a result of it 22.0%
• #8 - Losing the brand message  14.6%
• #9 - Not taking enough risk    9.8%
• #10 - Not spending enough on it    9.8%
• #11 - Not building it over time    7.3%

~ The 11 Deadly Sins of Ill Advised Word of Mouth Marketers







하나만 생각하자.
진심을 담아 진실을 이야기 하는지.